Analytical CRM

Analytical CRM

The KundenMeister includes an analytical CRM that provides you with lasting support in optimizing your internal processes.

CRM analysis made simple

With the KundenMeister, your CRM analysis becomes child’s play. Thanks to numerous functions, you can systematically evaluate your customer data and plan further CRM measures for new and existing customers. Data about customer contacts and reactions to various marketing and sales measures are collected within a database, and finally, with the help of the analytical CRM, customer value and needs and behavior for future business activities can be predicted.

The complete customer life cycle in view with analytical CRM

Operational measures are recorded and serve to enrich valuable customer data. The CRM analysis creates a so-called control loop that ensures optimal customer knowledge throughout the entire customer life cycle and thus enables the strategic alignment of the company to the needs and requirements of the customers.

Analytical CRM in sales

With the KundenMeister CRM Analysis you have the possibility to evaluate your sales activities at the push of a button. Thanks to comprehensive product reports, you can identify your customers’ preferences at a glance and push them with additional marketing measures or conduct targeted cross-selling. The graphical evaluations of the CRM software include the analysis of your products as well as product categories according to turnover and number. The analytical CRM not only enables the adjustment and optimization of sales activities, you also benefit from improved category management and the creation of innovations or new products.

Analytical CRM in marketing

Also in marketing, the KundenMeister CRM Analysis serves to identify customer reactions and their interests. Clearly prepared newsletter statistics provide you with a fundamental insight into the reading behavior of your target groups. Which mail clients are mainly used by your recipients? How often were the various links in the newsletter clicked on? – the Analytical CRM from KundenMeister tells you! And thanks to further assignment of your readers to individually defined distribution lists, target group-oriented follow-up mailings and marketing campaigns can be planned in no time at all.

Features and benefits of an Analytical CRM

  • Analysis of a large amount of customer data that would be unmanageable for humans alone
  • Data is of great value to the company through analysis
  • Future marketing and sales measures can be better planned and target group oriented based on existing CRM analyses
  • Easier preparation of forecasts and predictions
  • More extensive know-how about customer needs and behavior