With marketing automation, you will be able to successfully manage all your marketing efforts for complete communication and interaction with your customers. Based on an existing contact history and the previous buying behavior of your customers, marketing automation ensures a target group oriented campaign management in operative CRM. It uses the customer value determined in the strategic CRM as well as the predefined market segments to optimally adapt all marketing campaigns to your customers and their preferences. Software such as the KundenMeister makes it easier to select those customers who are to be reached by a specific campaign. At the touch of a button, you can carry out your marketing campaign for specific contact groups and distribution lists within the database or selectively cross-sell or up-sell based on previously purchased products.