Enthusiastic readers and loyal customers – e-mail marketing as an effective communication tool!
Professional newsletter thanks to e-mail marketing software
As a form of direct marketing, e-mail marketing aims to build and maintain long-term customer relationships by sending relevant content via e-mail or newsletter. No matter whether it is informative content, news or a direct sales offer, e-mail marketing is only successful if it reaches those people who are actually interested. But with thousands of contacts and a wide variety of stakeholder groups, it is not so easy to keep track of all areas of interest, preferences and requirements – e-mail marketing software offers the optimal solution.
In just a few steps you can create and send individual newsletters and campaigns with the e-mail newsletter program from KundenMeister. The advantage of our professional software is above all the intuitive handling, the secure and cost-effective newsletter dispatch as well as comprehensive tools for measuring success.
The KundenMeister as Serial Mail Software
Personalization and target-group-specific content have never been more important in e-mail marketing than today. With a serial mail software like the KundenMeister you are able to prepare your newsletters customer specific without having to enter the content for each recipient individually. In no time at all, you can create individual mail templates with the KundenMeister, including placeholders for the data to be supplemented with the customer’s personal information. The serial mail software reads the data of your readers from the database, automatically inserts them into the respective e-mail and your personal messages are ready to be sent. In addition to personalizing the content, the KundenMeister allows you to tailor your email marketing activities to specific contact groups. Our software for serial e-mails thus offers you the perfect basis for sending customized newsletters in your company layout.
Advantages of an intelligent e-mail marketing software
Although it is also possible to send serial letters with Outlook, Thunderbird, etc., you are faced with the additional challenge of sending errors and having your mails intercepted by spam filters. An email marketing software addresses exactly these obstacles and supports you in improving the reliability and deliverability of your newsletters. We show you the advantages of an intelligent email newsletter program and how you can benefit from the numerous features of the KundenMeister.
Efficient recipient management
With classic e-mail programs such as Outlook or Thunderbird, the maintenance and administration of recipient lists often turns out to be a great difficulty. Cumbersome typing of contact data, missing structure and confusion as well as incorrect and double entry of addresses are only some of the challenges of various e-mail clients. A professional e-mail marketing software, on the other hand, offers a quick and uncomplicated solution for the management of your address data thanks to simple contact import and intelligent duplicate recognition. A structured and clear presentation of relevant information is guaranteed with the KundenMeister. Since the serial mail software allows you to divide contacts into contact groups or sort customers according to specific characteristics, you also benefit from the functionalities of the KundenMeister when sending your newsletters.
Safety and reliability
Before you send your newsletter to selected recipients, a so-called double opt-in procedure is required. This means that after signing up for the newsletter the customer has to confirm the receipt of such mails by clicking a link. A manual e-mail dispatch makes it considerably more difficult to check the legal security, whereas e-mail marketing software such as the KundenMeister automatically takes the double opt-in procedure into account. As soon as a customer fills out the newsletter registration form on your website, the data is transferred directly into the system and the email newsletter program automatically generates a confirmation email including a confirmation link for the customer.
In addition, the quality and up-to-dateness of your recipient list is always guaranteed thanks to the automatic detection of hard and soft bunches as well as possible newsletter cancellations. Hardbounces are so-called undeliverable mail, for example due to invalid addresses, while softbounces have reached the customer’s mail server but not the recipient himself. The reason for this could be a full mailbox of your recipient. In addition, programs like Outlook and Co. make it more difficult to manage newsletter subscriptions because your recipient list always has to be maintained manually. Our email marketing software registers unsubscriptions immediately and automatically removes the corresponding customer from the recipient list.
Simple success control
Success in e-mail marketing naturally depends heavily on constant optimization and adaptation to recipient needs. But how are you supposed to know how well your mailing is received by customers if you don’t have an exact overview of opening rates, click rates, etc.? Classical e-mail clients such as Outlook and Co. only allow a limited control of success – at most logouts as well as hard/soft bunches can be determined via delivered error messages. Our e-mail newsletter program creates automated reports and success reports and ensures that you have an overview of all important key figures in e-mail marketing.